The Briefcase Test

Here’s a fun game we can play. It’s called:

Would you leave your briefcase in your car?

As we take a tour of each of these various parking spots ā€”keep that in the back of your mind. Is this the kind of place that you’d leave your bag unattended in the backseat?


How about your laptop?

We can even up the ante a little.Ā You’ve got your laptop in there. It might as well be unlocked. Your email is wide open. Medical records, financials, passwords, sensitive patient and client information? As vulnerable as candy in the hands of a baby. Sure a small score for the DarkWeb but it’s everything to you.

So let’s review this. Your briefcase is your data, and your website is your car, and if your parking is your hostingā€” So, where do you want to park it overnight? In a sketchy downtown parking lot? Or in your carport with your skis?

Now think, it’s not just now, it’s for years at a time. So where?


It’s a website. Ten pages. >Shrug<. Why would it need privacy?

Email, people. Don’t forget about email. That Pandora’s box is filled with credit cards, and medical files and other sensitiveā€”and potentially lucrativeā€”information. So if we’re talking privacy, you really need to get a room. Not just somewhere to go when it’s mom and dad time.

You want to be parked securely, in one room,Ā  a garage, with one key, and four walls, and a roof, . You want to know the people parked nearby. But you don’t want to touch them. You want your walls detached, so fires (and viruses) can’t spread, and you want to know who’s nearby and who’s inside at any time, and a gate that goes around the other carports like yours.

Now that’s security. And certainty. If you’re not comfortable leaving your briefcase in your backseat of your own private carport, in your own gated community, then where?


Briefcase in the backseat game a metaphor for website hosting.


The Club Soda is a good diversion. But not enough.