Everyone is on their phone, all the time. So it makes sense that you need to reach them there too.
The beauty of digital marketing is that it is SO easy to quantify. The question isn’t the age-old conundrum: “Which half of my advertising is working?” The question is: “How can I make what’s working more efficient?”
Then, there’s the downside. Everyone is fighting on the same hill. Between PPC Google Ads, social media, SEO, and paid content, it often boils down to an (expensive) war of attrition.
Where we come in is finding a creative approach that will help you stand out from the rest without outspending them. We like to combine digital with traditional elements (such as outdoor advertising) as the two complement each other nicely. After all, people do look up… sometimes.
Digital advertising is like fitness. You pick a healthy goal. You keep working at it. You’re refine your technique. Replicate. Throw in a little cross-training with other media, and you’ll be a lean, mean, force to be reckoned with in no time.
We’ve designed and coded dozens of websites over the last thirteen years. Here is the Immersion Creative website design process.
Website Design
Your website is the first impression of your business. You get one chance to showcase your credibility, professionalism, and sophistication.
Content Creation
Whether it's videos, blogs, stories or tweets, we can provide quality content from professional photographers, designers, and writers that is conceptually and visually strong. Social media is a volatile landscape, so you want an experienced social media team that is familiar with, and knows how to avoid, the pitfalls of outrage, cancel culture, and a public relations disaster.
SEO
We can get your website to the top of Google in three places. Organically (not paid), Pay Per Click (paid), and on Maps (not paid). We do this through a series of kits where we produce weekly content. If you look for a Vancouver advertising agency, Immersion consistently appears at the top of all three. This is how I got all of my clients in the early years. Everyone wanted in on what I was doing.
Social Media Campaigns
We can produce content via blog posts, Instagram stories, Twitter posts or even Reddit. Once you have the content out there, you can further share it to the world via Boost campaigns on Facebook, Instagram, Linkedin, Twitter and Reddit. We can monitor your comments, and fine-tune the creative, target market and messaging to be most effective.
Pay-Per-Click Media Campaigns
The surest, fastest, but most expensive way to get to the top of the page is by buying it outright. The problem is, all your competitors will be here as well. If it's a war of attrition, you want, it's a war you can have. Let's talk creative media buying instead.
Website Coding
Coding is the domain of our programmer, Dennis. (This is not Dennis.) Once you start pulling apart the wires of a website, you either get a time bomb or a masterpiece. So when they try to make you go to code school just say no, no, no. That's what Dennis is for.
