Immersion started as just me. I was a copywriter, working from within. I wasn’t in-house. I was an observer. I’d set up shop in a client’s place of business—sometimes at a desk right next to them—and I’d absorb as much as I could for a week, sometimes more, before building a custom campaign around their style, sense of humour, and intricate knowledge of their own product.
Between interviews and observations, I’d build an action plan and start writing the ads. Things happen fast when I’m literally right there. Once we’d have a campaign in mind, I bring it to life. From here, I’d source art directors, designers, photographers, programmers, and social media specialists as well. It was in this way that I built a solid crew that would stick together for over a decade.
That’s how Immersion Creative was born.
If you are a fishing lodge, you don’t want an ad that can work for ANY fishing lodge. You want one that is tailored uniquely to YOU. There are thousands of REALTORS® but what makes YOU distinct?
The only way a creative agency can know a client’s business so intimately is by actually taking the time to experience its inner-workings, understand its nuances, work with its idiosyncrasies, and articulate its strengths.
Find out more about our consulting process.