On August 30th, 2006, while on a job hunt in Hong Kong, I sent 20 creative directors an email that went like this:
“Hello Mr. Creative Director. Search for your name and agency in Google.”
When they did, I had the top spot with their name already taken. It directed them to my blog.
The next day I had an interview with Publicis and I was hired.
Here’s the blog post: http://mikecatherall.blogspot.com/2006_08_01_archive.html
I thought it was a rather clever tactic at the time.
I just found out today that the same idea (although with Adwords as opposed to SEO) won a Gold Pencil at the One Show and a CLIO.
Here’s the link – I’ll be damned.
