Always On Your Mind
Pollock Clinics
Our Challenge
We live in a society that celebrates violence but gets squeamish at anything sexual.
In an ideal world, we could discuss medical issues openly and without shame. It’s natural, after all, and surprisingly common, with 50% of men in their forties affected.
The challenge became, how do we initiate the conversation, tastefully, in polite society today.
The Damage You Don’t See
Our plan was to demonstrate firsthand the most debilitating part of the problem (outside the bedroom):
Sexual dysfunction holds our thoughts hostage and occupies space in our mind.
This print ad won Best Of Show at the Summit International Awards (2021).
Outdoor - Billboard advertising
The Doctor Will See You
A subtle approach to a sensitive topic.
Direct Mail - Postcard design
Plants > Landfills
These seeded cards were given to UBC professors at a conferenece Buried in soil, they grow.
