Drysdale Bacon McStravick
DBM wanted to show that they were established in the Tri-Cities, diversified in their areas of law, and community-oriented.
They have been based on Austin Avenue in Coquitlam for over 40 years. So it was a natural fit to make their neighbourhood their brand.
We shot each lawyer on location. We chose different Tri-Cities landmarks that would be instantly recognizable: Buntzen Lake, the Coquitlam Crunch, White Pine Beach, etc..
Most law firms clump everyone together in an amorphous pile of black suits. Our concept was to show each lawyer individually, to not only add some variety to the campaign, but also to establish the depth of their practice, with different service areas highlighted on each board.
The nod to the neighbourhood is what brought it all together, and integrated the campaign as a whole
Outdoor - Billboard advertising
When this campaign originally launched we used transit shelters along Austin Avenue to show each lawyer in turn, along with their area of law, to highlight the depth of their practice.
Outdoor - Transit advertising
Between 22 Supertails and 150 interiors, DBM was on pretty much every bus in the Tri-Cities.
Digital - Website Design (frontend)
We built them a new website and through the enormous volume of weekly content from Social Media Kit Three, we got them the top spots on Google organically for the keywords that they wanted—including the highly competitive (and expensive on PPC) personal injury searches.
We positioned DBM as the official law firm of the Tri-Cities. We focused everything on their own backyard: from the organizations they support, to the media buy, to the photography, and creative we used.
Print - Newspaper Advertising
We ran regular ads in the Tri-City News.
Mike worked in their office for a week. He even wore a suit. Since working with DBM we have adopted the style and the conscientiousness expected of lawyers in all of our communications. As a company, we updated how we bill, how we report, and how we document, organize and plan. We’re not lawyers, but we learned to think like lawyers, and that took some getting used to.
This Campaign was Everywhere. 172 buses in the tri-cities.