Post-apocalyptic Lawyers
Miller Titerle + Company
Our Challenge
When you’re formally recognized as one of Canada’s Top 10 Corporate Law Firms, it’s only prudent to announce that achievement in the manner that made you so successful in the first place: with an unconventional approach to a highly conventional industry. This isn’t the first time they’ve gone wild. Their consistently offbeat approach to advertising has shown to be a great way to attract young talented lawyers and staff that are looking for a work environment that is a bit more progressive and fun and a lot less stuffy.
The COVID-19 PANDEMIC
Unprecedented times call for an unprecedented approach. In 2020, pandemic pandemonium was on everyone’s minds, so why not address the elephant in the room? What’s going to happen next? In regards to your legal team, here’s your answer: no matter what happens, this is the firm that will be with you to the very, very end.
Creative Photography
A Subtle, Double-Page Spread
Impossible to miss this on the inside front cover of Canadian Lawyer Magazine.
Digital - Social media campaigns
One Of These Banner Ads Is Not Like The Others
These rotating banner ads targeted other lawyers specifically on Canadian Lawyer's website.
Digital - Social media campaigns
Who Said Pirates Can't Be Social?
Miller Titerle called this campaign "Desert Pirates." After all, they are lawyers, and therefore a touch more familiar with the nuances of trademark law involving Road Warrior lawyers or Mad Max lawyers, as we call them. Over here, we're less worried about getting sued. After all, we work with great lawyers! So bring it on, George Miller! (Just kidding, GM, don't sue us, we love you.) Either way, they ran this on Instagram, LinkedIn, Facebook and their blog.
Creative Photography
Taking Our Work Back Underground
The cavernous depths of Granville Station created just the right ambience for these side-by-side skytrain station posters with subtle, Instagram-style tags.
