Miller Titerle asked us to do a group photo for Canadian Lawyer Magazine in recognition of them winning an award. In our usual fashion, we presented three ideas as rough sketches. They are a law firm. Law is one of the most conservative industries out there. So, I thought having them gather around a giant
Experience Transformation
There are dozens of schools advertising in Coquitlam and in the Lower Mainland all vying for the same students. Some of the direct competitors to CCE have massive media budgets. So how do we stand out and get heard?
Always On Your Mind
We live in a society that celebrates violence but gets squeamish at anything sexual. In an ideal world, we could discuss medical issues openly and without shame. It’s natural, after all, and surprisingly common, with 50% of men in their forties affected. The challenge became, how do we initiate the conversation, tastefully, in polite society
Homeless Veterans In Canada
Photographer Peter Holst heard about the thousands of homeless veterans in Canada on the radio and decided to do something about it. He asked if I could help him raise awareness for this cause via art direction and copywriting. Location scouting is a passion of mine, and this pro bono assignment had me exploring some
Undisputed Champions Of Luminosity
Scuba diving is an adventure. We wanted to tap into the feeling that you get while exploring new worlds: Where you don’t feel human. You feel… like a champion. The campaign highlights Peregrine as the undisputed leader of luminosity in an array of vivid colours. This was the third instalment of our legendary diving series.
Unmarked, Non-Sequential Bills
Most loan advertising is boring wallpaper. The client wanted something that would pop. We shot the TV for this ad all in one take in the alley behind the studio. It took me and props all day to make that powder from scratch in the right consistency and colour.
Fifty Groovy Years and Counting
To celebrate fifty years of adult education, Coquitlam Continuing Education launched a happening follow-up to its successful Experience Transformation campaign from 2017— however this time in a funky theme reflective of the era. In the early seventies, Vancouver was seeing the last of its milk men, roller skates were all the rage, and no one
Post-apocalyptic Lawyers
When you’re formally recognized as one of Canada’s Top 10 Corporate Law Firms, it’s only prudent to announce that achievement in the manner that made you so successful in the first place: with an unconventional approach to a highly conventional industry. This isn’t the first time they’ve gone wild. Their consistently offbeat approach to advertising
Lawyers At Sea
The complexities and chaos of the law can be overwhelming. Doig + Associates offer a way to navigate the chaos. Dave has always been a captain and guide. His boat, the Midnight Sun, is an extension of his own nature to provide safe and reliable passage through uncertain waters. To know Dave is to know
Coronavirus & The Trades
The COVID-19 virus took the world by storm in 2020. There was a real risk of construction and the trades being shut down completely by a Public Health Order. The onus fell on the trades themselves to remain vigilant to pandemic protocol in order to keep sites open. This campaign was directed to all of
