Multiple Sclerosis Turns Your Body Against Itself
MS Society - BC and Yukon Division
Our Challenge
With MS, you can wake up one day unable to move your arms or legs. Or you could be blind. It strikes without notice and it can happen to anyone at any time.
The MS Society of Yukon and BC wanted to bring attention to this cause. And illustrate how it affects those with the disease.
This ad was shot almost entirely in-camera, with very little photoshop.
Print - Magazine Advertising
Epic Print Advertising
This ran as a massive spread in the MS newsletter and in some local Vancouver newspapers and magazines.
Outdoor - Transit advertising
In and On Buses In BC
It ran as bus and Skytrain interiors, as well as Seventies on several buses throughout the Lower Mainland and BC
