Last Minute Gift Idea… Cash!
Loan Express
Our Challenge
We were going for memorable—plain and simple. Loan Express is entirely online, so we are competing for fast, top-of-mind-recollection when it comes to fast, short-term loans. The idea of giving cash as a present is inherently silly, so it’s a fun, positive and colourful way to catch the audience’s attention and make Loan Express quickest to mind when you think fast money.
Digital - Social media campaigns
Online Ads For An Online Lender
The print and television ads were boosted on Facebook, Twitter and YouTube throughout British Columbia.
Outdoor - Transit advertising
Jaw-Dropping Transit Shelters
We did billboards as well.
Outdoor - Street poster advertising
Word on the Street
We ran the ads on street posters next to their large competitors: Money Mart, Cash Money, etc. Seeing an attention-catching ad for another online lender right across the street drew an already-interested market.
Outdoor - Transit advertising
Liven Up A Dreary Commute
This campaign ran on the interiors of buses and Skytrains in Vancouver. The story-telling approach to the creative gives riders a chance to elaborate on the story during their journey. There’s a lot to unpack here!
