Loan Express
Our Challenge
We were going for memorable—plain and simple. Loan Express is entirely online, so we are competing for fast, top-of-mind-recollection when it comes to fast, short-term loans. The idea of giving cash as a present is inherently silly, so it’s a fun, positive and colourful way to catch the audience’s attention and make Loan Express quickest to mind when you think fast money.
Digital - Social media campaigns
The print and television ads were boosted on Facebook, Twitter and YouTube throughout British Columbia.
Outdoor - Transit advertising
We did billboards as well.
Outdoor - Street poster advertising
We ran the ads on street posters next to their large competitors: Money Mart, Cash Money, etc. Seeing an attention-catching ad for another online lender right across the street drew an already-interested market.
Outdoor - Transit advertising
This campaign ran on the interiors of buses and Skytrains in Vancouver. The story-telling approach to the creative gives riders a chance to elaborate on the story during their journey. There’s a lot to unpack here!
Cash is the greatest gift of all. Anyone who is in need of cash, wants cash more than any other present you could give them.
We did a series of seasonal campaigns to show the various gifting challenges of each: Christmas, Graduation in spring, Anniversaries in the fall (why not?) and around Mother’s Day in the spring. We shot TV and print with a fun cast of characters and went for big, bright colours and a high impact font.
The Results: The campaign gave Loan Express enough material to use for over five years and counting.
The Greatest Gift? Cash.