Laser Eyes to Dollar Signs
Patricia Houlihan
Our Challenge
How do you stand out in a city full to the brim of realtors? Ya zap em!
Sure it’s bananas, but it worked. From just one transit shelter, this campaign went viral. It was picked up by CBC, Buzzfeed, The CHIVE, Reddit, Mashable, and AdWeek. In fact, Adweek declared it their Ad of the Week—worldwide. Later, this ad was selected as one of the Best Outdoor Ads of 2016.
Zap! Wow! Pow!
Outdoor - Billboard advertising
The Transit Shelter Where It All Began
From this one transit shelter, the ad was posted on Reddit, where it shot to the first page instantly. The rest, is history.
Outdoor - Billboard advertising
Featured In AdWeek
They wrote an article about our laser-eyed phenom, and featured it as their Ad of the Week. Later, this ad was selected as one of Best Outdoor Ads of 2016
