Magic Items From Faraway Lands
ITPC
Our Challenge
Objects can be more than an assembly of sticks and nails and glue. They can be one-of-a-kind, authentic treasures. They can have stories. Objects can be artifacts. Vessels for the soul that their creators breathed in. Magic items from Indonesia are more than just exotic. They are portals to another world.
Outdoor - Transit advertising
Trans-dimensional Transit
We wanted to showcase the main products that you can trade with Indonesia: cocoa, coffee, furniture, carvings.
Outdoor - Transit advertising
Compelling Bus Backs
You’re stuck it traffic, so you have time to ponder, and dream of escape.
The Big Reveal
This campaign was a two-parter. We piqued curiosity and delivered the matter-of-fact answer a few weeks later. We measured this campaign with on-the-street interviews before, during and after the campaign to show a significant spike in interest in Indonesian goods. Full Page, Loud & Clear
Coffee Ads in Hand
Our market was businesspeople who travelled and traded internationally. BC Business speaks to their lifestyle directly.
