Dynamic Motion CCE
Our Challenge
Coqutilam Continuing Education has been running the concept of experiencing transformation since 2017. Keeping the momentum with that theme, we gave the campaign a new twist by introducing kinetic photography.
I shot and produced the ad with incomparable photographer Peter Holst. We used local talent to give the campaign a uniquely Canadian feel. Michaela was a Canadian nationals hurdler. Livona is a member of BC Ballet, and Liam is a local parkour phenomenon.
The ads ran in the Tri-Cities, leaping from one station to the next.
Outdoor - Transit advertising
This fluid campaign popped on bus Kings and Interiors throughout the Tri-Cities.
Creative Photography
For the vertical segment of the campaign, portraits made more sense.
Creative Photography
Time For A Change Of Direction?