Education As Forward Momentum

Dynamic Motion CCE

Our Challenge

Coqutilam Continuing Education has been running the concept of experiencing transformation since 2017. Keeping the momentum with that theme, we gave the campaign a new twist by introducing kinetic photography.

 

I shot and produced the ad with incomparable photographer Peter Holst. We used local talent to give the campaign a uniquely Canadian feel. Michaela was a Canadian nationals hurdler. Livona is a member of BC Ballet, and Liam is a local parkour phenomenon.

 

The ads ran in the Tri-Cities, leaping from one station to the next.

 

 

Outdoor - Transit advertising

Kings You Can't Miss

This fluid campaign popped on bus Kings and Interiors throughout the Tri-Cities.

Creative Photography

What Came First?

For the vertical segment of the campaign, portraits made more sense.

Creative Photography

Loose Associations At Skytrain Stations

Love the way this campaign 'leapt' from poster to poster.

Time For A Change Of Direction?

ANYTHING BUT ORDINARY ADVERTISING