Education As Forward Momentum
Dynamic Motion CCE
Our Challenge
Coqutilam Continuing Education has been running the concept of experiencing transformation since 2017. Keeping the momentum with that theme, we gave the campaign a new twist by introducing kinetic photography.
I shot and produced the ad with incomparable photographer Peter Holst. We used local talent to give the campaign a uniquely Canadian feel. Michaela was a Canadian nationals hurdler. Livona is a member of BC Ballet, and Liam is a local parkour phenomenon.
The ads ran in the Tri-Cities, leaping from one station to the next.
Outdoor - Transit advertising
Kings You Can't Miss
This fluid campaign popped on bus Kings and Interiors throughout the Tri-Cities.
Creative Photography
What Came First?
For the vertical segment of the campaign, portraits made more sense.
Creative Photography
