Blog


Education As Forward Momentum

Coqutilam Continuing Education has been running the concept of experiencing transformation since 2017. Keeping the momentum with that theme, we gave the campaign a new twist by introducing kinetic photography.   I shot and produced the ad with incomparable photographer Peter Holst. We used local talent to give the campaign a uniquely Canadian feel. Michaela was a Canadian nationals

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Four-Hour Creative Challenges

This was one of the most conceptual campaigns we’ve ever taken on. Basically, young adults go to Destination Imagination to learn about teamwork and ingenuity by doing projects, while racing against the clock. There is something that happens with the crunch of time that quickly distills your ideas, and allows you to focus. We tried to replicate the

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Vancouver’s Opioid Crisis From Two Perspectives

Problem The opioid epidemic in Vancouver is worse than it has ever been. Just in British Columbia alone, more than six people a day are dying from drug overdoses. The scourge of addiction spreads beyond harm to just the individual and their families; from homelessness to property crime, to a strain on our medical system,

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Immersion creative transit campaign

Campaigns That Take A Village

The Grant Times were tough during COVID, and there wasn’t a lot of money going around. The government wanted to get the economy flowing again. One of the best ways to get things up and running is through advertising, so the government gave a bunch of small businesses some cold-hard cash. We put our money

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The Watch That Transforms You

Shearwater wanted to introduce an advanced dive computer to the recreational dive market where they saw a demand. Our first ad featured mermaids. The idea of legendary diving was a hit, so we kept on the legendary diving theme and introduced a few new creatures, including Poseidon, sprites, and sea nymphs. The mythological angle made

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More Paramedics

As a follow-up to the intense, award-winning World Without Paramedics campaign in 2015, Ambulance Paramedics of British Columbia launched More Paramedics in 2017. It was a huge event, with print, radio, TV, online, PR, ambient, social media and dynamic billboards. Paramedics deal with the brutal realities of life, yet they are dangerously short-staffed. To communicate this

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Recruiter Advertising in Vancouver

When High Concept And High Fashion Intersect

 The retail and hospitality industries have a difficult task when it comes to finding the right staff. There are so many applicants out there, it is hard to find the right fit. JRoss Recruiters has an extensive database of talented individuals to choose from and has been cultivating relationships with high end retailers such as

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A Roof Your Roofer’s Proud Of

RCABC comprises a limited membership of established roofing contractors that set the bar for craftsmanship, training, accountability and standards within the industry. Only Roofing Contractors of British Columbia offers the RoofStar Guarantee. They needed to get the word out that they were not like other roofing companies. They are held to a higher set of

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Girl sitting in the woods with a band playing around her

Celebrate Everyday Victories

We were asked to create a communications campaign to promote BounceBack®, a CBT-based program for youth and young adults aged 15-24 throughout British Columbia. The BounceBack® program is an evidence-based initiative designed to help youth and adults experiencing symptoms of mild to moderate depression, low mood, stress or anxiety. The aim was to promote and

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Lawyers On Horses

Miller Titerle asked us to do a group photo for Canadian Lawyer Magazine in recognition of them winning an award. In our usual fashion, we presented three ideas as rough sketches. They are a law firm. Law is one of the most conservative industries out there. So, I thought having them gather around a giant

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