As a follow-up to the intense, award-winning World Without Paramedics campaign in 2015, Ambulance Paramedics of British Columbia launched More Paramedics in 2017. It was a huge event, with print, radio, TV, online, PR, ambient, social media and dynamic billboards. Paramedics deal with the brutal realities of life, yet they are dangerously short-staffed. To communicate this
Education As Forward Momentum
Coqutilam Continuing Education has been running the concept of experiencing transformation since 2017. Keeping the momentum with that theme, we gave the campaign a new twist by introducing kinetic photography. I shot and produced the ad with incomparable photographer Peter Holst. We used local talent to give the campaign a uniquely Canadian feel. Michaela was a Canadian nationals
It’s Your Turn To Shine
Vancouver is known to be a cold and lonely city. We wanted to show how it is still possible to find your connection in the rain—in a romantic moment sparked by a shared sense of style. This is a love story in Vancouver, told over three outdoor ads for the city’s famous: The Umbrella Shop.
Torches, Bees, Floods, And Lightning
Here is the most recent work for Roofing Contractors Association of British Columbia for their 2025 campaign. A Bad Roof Is No Holiday You can try to make the most of a bad situation or you can simply do it right the first time. The Bee Ad RCABC wanted to showcase their new Green Roof Guarantee.
Celebrate Everyday Victories
We were asked to create a communications campaign to promote BounceBack®, a CBT-based program for youth and young adults aged 15-24 throughout British Columbia. The BounceBack® program is an evidence-based initiative designed to help youth and adults experiencing symptoms of mild to moderate depression, low mood, stress or anxiety. The aim was to promote and
Imagine A World Without Paramedics
Our objective was to increase public awareness and support for the Ambulance Paramedics of British Columbia, and ultimately CUPE and public health unions in general. We were able to effectively double the media budget for this client through a partnership with Emergency Dispatchers of BC – CUPE 911. The Results
A Roof Your Roofer’s Proud Of
RCABC comprises a limited membership of established roofing contractors that set the bar for craftsmanship, training, accountability and standards within the industry. Only Roofing Contractors of British Columbia offers the RoofStar Guarantee. They needed to get the word out that they were not like other roofing companies. They are held to a higher set of
Multiple Sclerosis Turns Your Body Against Itself
With MS, you can wake up one day unable to move your arms or legs. Or you could be blind. It strikes without notice and it can happen to anyone at any time. The MS Society of Yukon and BC wanted to bring attention to this cause. And illustrate how it affects those with the
Maximum Legal Power. Without The Legal Aftertaste
Doom & Gloom? Yesterday’s News. It’s Time To Dance, Dance, Dance. As Miller Titerle + Co keep growing and winning more awards, their ads get increasingly ambitious (and wild). There are almost fifty featured lawyers and staff in this year’s journey to the bubblegum world of Studio 54. (This may be a record.) We had
Vancouver’s Opioid Crisis From Two Perspectives
Problem The opioid epidemic in Vancouver is worse than it has ever been. Just in British Columbia alone, more than six people a day are dying from drug overdoses. The scourge of addiction spreads beyond harm to just the individual and their families; from homelessness to property crime, to a strain on our medical system,
