The first step in building a new image for a company is usually the positioning and naming.
Once we know what your brand is trying to say, and how it is saying it, we need to determine its look and feel.
The aesthetic usually starts with the logo.
Our designer will process all of the information from the positioning sessions, and go through the creative brief and logos provided to find something that suits your style.
We present three options, usually in black and white.
As always, we do one free round of revisions per stage.
So you pick the version you like, add your adjustments and we come back with a refined version.
From there we add colour options and see how it looks with a tagline.
Each one comes in .ai, .pdf, transparent .png (high res and low res), and .jpg (high res and low res) although there are no jpegs of the all-white version because .jpg doesn’t support transparency.
Icon (Colour, Black, White)
Icon/Name (Colour, Reverse Colour, Black, White)
Icon/Name Stacked (Colour, Reverse Colour, Black, White)
Icon/Name/Full Corporate Name (Colour, Reverse Colour, Black, White)
Icon/Name/Full Corporate Name Stacked (Colour, Reverse Colour, Black, White)
Once the main version of the logo is signed off, we move forward with branding the other elements of your business.
stationery / letterhead
collateral (i.e. pens /mugs/bottles/t-shirts/hats/stickers etc.)
*Note, we can totally adjust the scope of branding based on your needs.
With the letterhead, we deliver three versions:
Word document with the header and footer on all pages.
Word document where the header and footer is only on the first page.
PDF with bleed and crops.