Direct Mail – What Is Our Process?
POSTCARD, WHAT STEPS ARE INVOLVED?
Usually how this works is we deliver a postcard that is sized to 5”x7” and available as well as a PDF/jpeg file. Usually the copy will be delivered a week later, and the first round of design will be in the same week. One round of revisions should usually take the client a couple days. The final product will be ready by the end of the week. All in all, expect it to take about 2-3 weeks. Sizes come in 4” by 6” or 5” by 7”. The price is usually about the same, so why not opt for the extra space? Design is one thing, but the media buying process for direct mail can get pretty interesting. More on that when you click.
BROCHURES, HOW THEY ARE MADE
If you have a longer story to tell you can get a lot more information on a brochure. Brochures are 8.5” by 11”, exactly the size of a standard piece of paper. The first thing we do to make a brochure is look at your old materials, you’ve already done this process once, so all the main points are already there. What you need to do is say it better, make it more interesting, compelling, and memorable. So you start with the foundations, then we sit down with the client and fill out a creative brief.WE find out what they want to say, who they want to say it to, and why. Once we have all the copy points down, give our writer about a week to craft the copy, and voila! Once the copy is signed off we pass it to design, they’ll need 1-2 weeks. With everything we do you get 1-2 rounds of revisions. All in, you’re looking at 2-3 weeks for a brochure.
CONCEPTS and OTHER COLLATERAL IDEAS
While tangible, a postcard on its ons a bit plain. Interesting Leave-Behinds to have at the ready are better.
Also, to make an interesting or bigger-picture campaign that is CREATIVELY-DRIVEN, we can’t do this on a postcard alone.I can think of ideas with billboards in mind, or as more aspirational key visuals. THEN, we can apply our work on the postcard to other mediums down the road.
I need a day set aside to think of ideas.
What is a key visual?
Normally I’d go key visual —> print —> resize to other media if we are thinking of a proper, integrated branding campaign. Starting with a postcard is a smart way to put down some of the groundwork however. Either way, if that works, Hope will send over the paperwork and once that’s processed I can get started right away. Excited to be working with you again!
