We are in the latest (Spring 2021) Lurzer’s Archive. Four ads for homeless veterans. Two for epic scuba diving underwater ninjas with luminous watches. So similar themes.
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
Celebrate The Everyday Victories For this campaign we wanted to highlight the Everyday Victories that you can do for your mental health, such as leaving the house, taking a break from screens, or getting a proper sleep. These achievements may seem small, but they are instrumental in positive cognitive development, and they should be celebrated.
MT + Co After putting the entire firm on horseback two years ago to receive their award as one of Canada’s Top Boutique Law Firms, they decided this year’s announcement needed to be more subdued. This was a full page print ad in Canadian Lawyer magazine. Hunter West Pressure makes diamonds. We had one week
Vancouver real estate is booming, and with that comes plenty of advertising experience in this sector. I have been writing ads for developers for over a decade. Here is some of the work we’ve done in the last 6 1/2 years with Immersion.