We are in the latest (Spring 2021) Lurzer’s Archive. Four ads for homeless veterans. Two for epic scuba diving underwater ninjas with luminous watches. So similar themes.
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
Celebrate The Everyday Victories For this campaign we wanted to highlight the Everyday Victories that you can do for your mental health, such as leaving the house, taking a break from screens, or getting a proper sleep. These achievements may seem small, but they are instrumental in positive cognitive development, and they should be celebrated.