Think of it like a blueprint. It sets the tone for the concept and style. Once we articulate the Key Visual, everything else falls in place.
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
What could one guy really know about advertising? He’s gone through over a hundred clients and probably seen and made every mistake in the book over the last thirteen years with Immersion and nineteen in the game. Oh. I see. Maybe he does know a thing or two.