Think of it like a blueprint. It sets the tone for the concept and style. Once we articulate the Key Visual, everything else falls in place.
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
This spectacular 30’+ falling stunt from a rooftop set the scene for the first of three harrowing TV commercials around the concept of Imagine A World Without Paramedics. Click the link to see the stunt.