For this campaign we wanted to highlight the Everyday Victories that you can do for your mental health, such as leaving the house, taking a break from screens, or getting a proper sleep. These achievements may seem small, but they are instrumental in positive cognitive development, and they should be celebrated.
We were very fortunate to get some celebrity influencers onboard for this campaign. BC Lions quarterback Mike Reilly is an advocate. With two young children at home, eight hours of sleep is certainly something he gets excited about. Radio host Casey-Jo Looswas a part of the campaign as well. On social media, Mother Mother advocated for Canadian Mental Health and the BounceBack® program.