Frequently Asked Rhetorical Questions

March 27, 2021 | Filed Under clients, Vancouver advertising | Leave a Comment 

HOSTING WITH IMMERSION

  1. Regular rates are $20/month. How amazing is that?
  2. Minimum contract is one year with one-year extensions. Who has time to keep changing web hosts anyway?
  3. Where else can you get maintenance at only $15/month?
  4. It get rolled into the bi-annual checkups if untouched. How about that?
  5. Maintenance, schmaintenance. Who needs it? What do I care of lost leads?
  6. FREE HOSTING FOR A YEAR when you buy anything off the new rate card? You can’t be serious? Wait, you are?
  7. There’s an Extreme Response Retainer.  It’s one hour, for emergencies only. If things go awry, you jump the queue and waive any rush fees as well. Well isn’t that special?
  8. You’re saying you can give me a one-hour tutorial on how to run my WordPress backend? You’re saying it’s free with a new website, and only $140 if not?
  9. Why in the world do you require immediate maintenance (0.5 hr) for returning clients? Sure my site has been out of your care for a little while, so why would you need to look inside at your first opportunity to make sure everything is safe and running smoothly?
  10. Maintenance! Uh. What is it good for? A well-oiled website will save you time and money in the long run. Say we did two updates a year (one at each Daylight Saving) with a $15/month retainer, or one checkup a year, on the Daylight Saving of your choice, for $10/month? Not bad, huh? You can opt out of maintenance when the the one-year trial period ends. But why would you want to do that? If you’re returning we only need an hour. How do you like them apples?
  11. Either way, who said that price is the only consideration here? There are a few types of hosting: you might want to double check you’re not currently in the bad ones. (What we offer is the Gated Community Garage.) Here, take a look. What do you think?
  1. More questions to come later? Who knows?


How To Use Our Rate Card

March 20, 2021 | Filed Under advertising, Immersion Creative, Vancouver advertising | Leave a Comment 

 

When you come across a patio with crisp tablecloths on picnic tables, wildflowers in chipped Royal Doulton tumblers, and steaming lobster served on old cafeteria trays—what do you do when when they offer you a seat?

 

You check the menu of course. Not just to see what they have, but to get a feel for what they charge.

 

People want to know, ballpark, what kind of pricing to expect before making any kind of commitments. That’s natural. Even if you’re not ordering right now. You’re just seeing if it’s in your budget for later. And getting a sense of league you’re (Batting? Swimming?) in.

 

It drives me nuts when people won’t give me a straight answer about their pricing. Sadly, you see this a lot in the creative realm. Can you imagine calling a plumber and saying, I need my sink fixed, what’s your hourly rate? And he pauses and says, “How much you got?”

 

I understand that complicated projects require complicated quotes, but a ballpark “here’s roughly what you’re in for” is all most people want when they’re kicking tires. That’s why we have the rate card.

 

I know I leave a lot of money on the table with this rate card. I don’t care. I make up for it with less time dancing and more time actually doing my job—at a rate that works for both of us off the bat—no negotiations required. That’s what happens when you have a client that knows good value and an agency that knows its worth.

 

There’s only one way to land on those numbers and that’s by constantly working for the numbers you set.

 

Will other agencies copy these prices? Again, I don’t really care. And I’m looking right at you, (redacted). You don’t work like me. You have a different product. Different overhead and expenses. I provide a different service that you do. So don’t steal my pricing. Make your own.

 

My rates are low beside the big tower juggernauts. Probably a third, I’m guessing, because my overhead’s low.

 

So that’s where the real value is.

 

Our studio rates and hourly billing seem dear by freelance designer standards. Because we are not just one designer, we’re a synchronized and organized team that can handle everything from the design, to the execution, to the strategy and media buy. We’re a one-stop-shop comprising a regular crew that’s worked together and worked out our flow for over a decade now. That cohesion is The Studio in the studio rates we have. You’re paying to keep the ball moving by career creatives, not dropped mid-way by a realtor moonlighting as a producer.

 

If you have $1000 to spend, we might seem expensive. If you have $10k, we are affordable but only for the below-the-line items.

We can take you from an idea to everything you need to be a company for less than $15k.

$25k and we are talking high-end branding.

If you have $50k we can do a truly next level B2B campaign.

For $100k we can blanket a region.

$300k: Blanket with broadcast.

$500k: Can’t miss, province-wide for a season.

 

So take a look at the rate card, let me know what you think, and if you want to really drill down on the numbers, we have the Bento Box for that. Just give us a shout.



The Key Visual – What Is It?

March 4, 2021 | Filed Under advertising, copywriting, design, Immersion Creative, Photography | Leave a Comment 

A Key Visual is the foundation of your visual identity. It’s a communications concept that’s designed not just for one ad, but to appear in everything, everywhere going forward with your brand. So we shoot for timeless, tasteful and thoughtful.

Think TD’s green chair, Absolut vodka’s bottle-shaped ads, Red Bull’s wings.

 

Can you spot the MAD / AdBusters?

 

Think of it like a blueprint. It sets the tone for the concept, and the style. Once we articulate the Key Visual, everything else falls in place.

 

So where to begin?

We usually start with print. From there it’s simple to resize to outdoor, social media, or any other medium (vs. create a new ad each time).

First we take present a few rough sketches, and when we have one you like, we set to work on bringing it to life.

Then we need to give that visual a tone.

 

Stock is Stock

The most cost-effective route working with a stock photo that you can purchase the usage for. Stock is stock, however, so it will never be completely original or perfectly branded. Combine it with some cool illustrations though, and we’re onto something special.

 

Illustrations and Strong Headlines

If budget is a consideration, but you’re not a fan of stock, we could still make a cool Key Visual without photography. There’s a lot we can do with illustrations and even a stylish headline-driven campaign (think Economist, Ketel One, or ABC).

 

Budget-Conscious Custom Photography

Did you want us to create a print ad for you with high-end photographers, but a super simple brief? With a timeless Key Visual like this one, you could use it in all your advertising going forward, not just once. If we keep it simple, and hold the props and wardrobe and studio costs to a minimum, we can discuss a rate that works with your budget.

 

 

Why Settle for an Ad when You can have an Artifact?

We can bring in an amazing photographer and create advertising you’d be happy to have on your wall.