Pro Bono Work
August 12, 2019 | Filed Under Uncategorized | Leave a Comment
Homes For Heroes
Peter Holst heard about the thousands of homeless veterans in Canada on the radio and decided to do something about it. He asked if I could help out with location scouting and art direction and I was all in. I love location scouting, and this pro bono assignment had me exploring some of the shadiest, and scariest, places in Vancouver where many unfortunate homeless end up. Peter did a beautiful job with the photography, and hopefully the impact will bring some more attention and support to the Homes For Heroes organization.
BCSS
You wouldn’t judge a diabetic for needing insulin. So why should anti-psychotics be any different?
These ran as transit shelters in Vancouver in Fall 2018.
APBC – Easter Eggs
August 8, 2019 | Filed Under advertising, Uncategorized | Leave a Comment
The Ambulance Paramedics Of British Columbia strive for a response time of 8 minutes and 59 seconds.
This is a number that we repeat over and over in the campaign.
Here are a few of places you’ll find that number.
See if you can catch them all!
TV ad – Choking
https://m.youtube.com/watch?v=vwebpT1eJwM
The microwave is set for 8:59 in the very beginning. She then finds her infant daughter choking, calls for help, and the paramedics arrive in time to intubate the child – all before the final beeps to show it’s done.
TV ad – Overdose
https://m.youtube.com/watch?v=zbZpRjeSBuo
There are 8 minutes and 59 seconds left to play in the hockey game still on behind the comatose teens. The paramedics are able to revive the children before the final buzzer.
Also notice the cards on the ground.
Print ad – Car Accident
Check out the graffiti in the tunnel.
Print Ad – Overdose
And the clocks…
Cruise Comp: Tired Of Counting Trees The Hard Way?
August 7, 2019 | Filed Under advertising, clients, design, Vancouver advertising, websites | Leave a Comment
CruiseComp is a timber cruising software created by Industrial Forestry Services. It is designed to make the timber cruising process easier and more efficient. To highlight the program, we created a website, a trade show kit and made a series of videos to explain how it works. A favourite was our homage to Subterrania.
