Think of it like a blueprint. It sets the tone for the concept, and the style. Once we articulate the Key Visual, everything else falls in place.
All of our ads start out as simple little sketches. When I pitch concepts (usually three at a time), my drawings usually look like this. I mean, I’m no Michaelangelo, but you get the idea. Don’t get too caught up in the drawing, and think about the idea. That’s what I’m trying to capture here.
Making a good TV commercial can seem really daunting and complicated. Just like anything else in life, the trick is to break it down into simple, smaller steps and do them one at a time. STEP ONE: Timing I like working backwards from deadlines in just about every area of my life. If I need
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
So you want to build a campaign to get your message out to the masses. Where to begin? How we work: 1. Pick a direction (idea) from one of 3 sketch drawings: https://immersioncreative.com/2018/07/from-concept-to-execution/ 2. Pick a photographer – photography will be used for the visuals for print, outdoor, digital, etc. https://immersioncreative.com/services/photography/ 3. Pick a
This spectacular 30’+ falling stunt from a rooftop set the scene for the first of three harrowing TV commercials around the concept of Imagine A World Without Paramedics. Click the link to see the stunt.