The Key Visual – What Is It?
Think of it like a blueprint. It sets the tone for the concept and style. Once we articulate the Key Visual, everything else falls in place.
Author: IMMERSION
Posts by IMMERSION
Creative Media Buying
When you approach media buying with the same just-inside-the-box creativity you use on, say, lawyers in the hood (representin’ the V3K), a whole new world of possibilities emerges.
Process of Making A TV Ad
Ever wanted to know how TV commercials and digital videos were made? It’s a piece of cake, really. All you need is some actors, a stuntman, and a seventy-foot crane. JK we do budget too.
Lürzer’s Archive
We are in the latest (Spring 2021) Lurzer’s Archive. Four ads for homeless veterans. Two for epic scuba diving underwater ninjas with luminous watches. So similar themes.
From Concept to Execution
All of our ads start out as these simple little sketches—to show you the concept before we bring in the whole team to start building. Sure, they’re no Mona Lisa—but you get the idea.
Vancouver Print Advertising: Our Process
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
Working With Immersion Creative
If you want to work with Immersion Creative you will find that we have a very clear course of action with each of our processes—even. though it might look like chaos on the surface.
APBC 2015 Behind The Scenes – Falling Stunt
This spectacular 30’+ falling stunt from a rooftop set the scene for the first of three harrowing TV commercials around the concept of Imagine A World Without Paramedics. Click the link to see the stunt.
How To Use Our Rate Card
The Immersion Creative Rate Card is meant to get the gist.
WordPress Tutorials
CMS tutorials on how to properly use your new WP backend.
