Think of it like a blueprint. It sets the tone for the concept and style. Once we articulate the Key Visual, everything else falls in place.
Ever wanted to know how TV commercials and digital videos were made? It’s a piece of cake, really. All you need is some actors, a stuntman, and a seventy-foot crane. JK we do budget too.
We are in the latest (Spring 2021) Lurzer’s Archive. Four ads for homeless veterans. Two for epic scuba diving underwater ninjas with luminous watches. So similar themes.
All of our ads start out as these simple little sketches—to show you the concept before we bring in the whole team to start building. Sure, they’re no Mona Lisa—but you get the idea.
Print is a great place to start your campaign. Once you have a visual that can tell the whole story, the rest just builds from there. The process for producing a print advertising campaign goes a little something like this. PRE-PRODUCTION Rough Sketches The first thing I do is present three or so rough sketches.
If you want to work with Immersion Creative you will find that we have a very clear course of action with each of our processes—even. though it might look like chaos on the surface.
This spectacular 30’+ falling stunt from a rooftop set the scene for the first of three harrowing TV commercials around the concept of Imagine A World Without Paramedics. Click the link to see the stunt.
The Immersion Creative Rate Card is meant to get the gist.
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