Who Is Immersion?


About Immersion Creative

Immersion has been producing anything but ordinary advertising since 2008.

One of the reasons we’ve been around so long is that we’re probably the best value out there. 

We are able to do this because we have cut down on all unnecessary overhead. We don’t have fancy office furniture. Or sweeping city views. We don’t have company cars or country club memberships or espresso machines or expensive suits. None of this is valuable to you. We are a completely virtual agency for a virtual age and we keep our billing tight.

Our office building is haunted by ghosts. That’s where Mike likes to work, anyway. Our designers, programmers, photographers, writers, everyone—they work from anywhere and everywhere. You don’t want to pay for square footage. You want good advertising. Every cent of your campaign goes towards making your creative better and bolstering your media buy.

Since the pandemic, everyone is working online, and they’re still figuring out the bugs of office workflow and operations. We’ve been doing the virtual agency model since 2008, so this is all old-hat to us. We’ve had extreme social distancing dialled since Day One.

We say what we’ll do. We do what we say. We work well as a team. And our work’s not half bad. That’s Immersion in a nutshell.

Our Team



Mike Catherall founded Immersion Creative in 2008. Previously, he was an award-winning copywriter for international agencies Ogilvy & Mather and Publicis for accounts such as Disneyland, Western Union and Mercedes-Benz.



Hope Morris is an Administrative Assistant with 10 years of experience. Before returning to Vancouver, she worked at Pentagram Design, a multi-disciplinary design firm in New York City where she was instrumental in the day-to-day operations of high-profile designers.



An award-winning art director with numerous Summit and Applied Arts mentions to her name, Katie Lapi has worked in Graphic Design, Illustration, and Communications for over 17 years.



Dennis Whitfield is a tireless web developer and designer with over ten years of experience. Dennis has worked for companies including IKEA and Air Transat. He is known for his unique solutions and continued dedication to advancing his skills.



An innovative art director and street artist. He is instrumental to the creative process and has many AOTW, Applied Arts and Summit accolades.



Jeremy has written hundreds and hundreds of social media blogs and tweets since 2009.



A writer and editor who has crafted copy for companies and publications both big and small in Canada, the US, and the UK, among other places. She has been writing professionally for more than 11 years and editing for six.



An excellent designer with a great knack for type.



Illustration, animating, coding and design - Danielle is our visual Jill-of-all-trades.



From Facebook Manager to Google Pay-per-Click, Erin is our social media wizard.

What they're saying

Jon Kanngeisser

Senior Account Manager, Outdoor and Transit Sales


I’ve been working as an account manager for 9 years and have spent most of my time making daily calls to generate business leads. Mike Catherall suggested that he setup a blog for me of which I had no knowledge of how this should be done. He formatted this for me and completed the introduction to start me on my way. I’ve been consistently ranked #1 on Google for both “Vancouver Transit Advertising” and “Vancouver Bus Advertising” searches. This has generated 2-3 direct new leads every week and 10 new substantial clients. This has enabled me to focus my efforts more strongly on expanding the campaigns of existing clients. I have also directed large agency clients to the blog for general information on the transit products I’ve featured. This in turn has generated new business for outdoor and transit media, Vancouver Ad Agencies, and likely their clients. Mike Catherall is a dedicated full service professional dedicated to building results with the individuals/companies he works with.

Azmairnin Jadavji

CEO, Pardon Services Canada


We are a twenty-year old company which has gone through several different identities and images. Mike Catherall’s approach was that of a genuine stakeholder. He spent time in the office, researched our business and competitors, and gained an implicit understanding of what we did and what we stood for. He articulated his understanding and defined us to the marketplace, and indeed to ourselves. The staff are proud and the market views us as genuine (in a marketplace of glib, commonplace articulations of identity). His approach is unconventional but it works – we are making more money.

Asawin “Bear” Phanichwatana

Creative Director, DDB Hong Kong


Crazy, mad, creative, funny, thoughtful, and sweaty. He is sharing and kind…you will understand this after you work with him and know him.

Donna Ferguson

DF Psychology


Immersion Creative was able to optimize my website and provide me with the social media I needed to take the first page of Google. The price was right and the service was exceptional.

Laura Housden and Marlene Burrows

PRIMED Educational Associates


Immersion Creative was vital to the growing success of our business. We had a good product, but nobody knew about us. Through social marketing and creative advertising Mike helped us acquire 540% more students.

Kurt Wipp

Alpine Credits


Mike spent 2 weeks getting to know our company, our clients and the way we work. He then created a fully integrated advertising program across all of our mediums (web, TV, Radio, Direct Mail). Mike’s creativity, passion and drive for perfection have helped our organization move into the next phase of our brand existence. I would recommend Immersion Creative to any company looking for a fresh approach to their advertising campaign.

Anthea Poon

The Residential Group Realty


I got a random call yesterday from someone who just “wanted to congratulate us on an amazing campaign.” I also got a call tonight from someone who wants to buy a condo. I’ll be meeting with him next Sat so keep you posted:) So all in all, stellar feedback on the campaign from my colleagues, randoms and potential clients. Thank you!

Rob Miller

Miller Titerle LLP


When we called Mike, we had an idea of what we were trying to do but had been unable to articulate it in a coherent way to others. Mike helped us organize our thoughts and worked with us to develop a concept that clearly describes who we are to potential clients. The best thing about working with Mike was that he became a key part of our team, described to us decisions that had to be made and provided expert advice on the implications of our decisions. The end result: a product that we love and feel is our own, but could not have happened without Mike’s expertise and insight.