PRIMED Educational Associates

PRIMED Educational Associates has the ultimate CRNE prep course for nurses wishing to practice in Canada.

The Problem

No awareness. PRIMED had a media budget of zero, which forced us to find innovative ways to draw awareness to their course.

The Solution

We put rock concert style posters around university campuses, inserted 'free' bookmarks in the study guides in campus bookstores, and as a fun little guerrilla stunt, we 'mended' the ripped posters around schools, with branded Band-Aids.

Here are a few of the promotional materials we made for them, as well as a social media package.

Posters we put up around campuses | Bookmarks to give out with CRNE study guides

The Results

They went from having 4 students at the first course, 5 at the second, to a jump to 27 after our efforts.

"Immersion Creative was vital to the growing success of our business. We had a good product, but nobody knew about us. Through social marketing and creative advertising Mike helped us acquire 540% more students."

Laura Housden and Marlene Burrows, PRIMED Educational Associates

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