Yay, we just won a Silver and Gold at the Summit International Awards for these two campaigns.
Project Credits: Fishermen helping Fishermen
Creative Director: Mike Catherall
Photographer: Peter Holst
Graphic Designer: Seann Einerssen
Copywriter: Suzanne Pope
Make-up Artist: Marie-Helen Babin
Client: FishSafe, BC
Project Credits: It’s Your Turn To Shine
Creative Director: Mike Catherall
Photographer: Matthew Chen
Retoucher: Steve Pinter
Stylist: Crystal Martines
Makeup: Tianna Tran
Models: Emmaline Zien & David Chin
Copywriter: Emily Louie
Graphic Design: Flora Leung
Client: The Umbrella Shop
It also made into: Adweek June 6, 2016 – Ad of the Week !
Some of the work we have made for developers includes:
For Zenterra Developers
We did a creative campaign with custom photography for Hyde Park. We wanted to articulate their main point of differentiation, that being you had a whole forest to enjoy as an owner there. The campaign was featured on the backs of buses in the Lower Mainland.
For Bonds Group of Companies
Print, transit shelters and billboards for their Tate Downtown development.
For Genica Development
Print, TV, postcards, web.
For Greci Development
Social media, website, print, outdoor signage.
This print ad ran in the Georgia Straight to attract a young and hip demographic. The website was great but unfortunately it’s down now. We also made a giant wrap on Scotia and 6th.
We ran a social media campaign that included a Twitter feed and a weekly blog.
I used to write ads for Sun Hung Kai Properties while in Hong Kong, working for Ogilvy & Mather.
Also, I have written copy for high-end real estate brokers Manhattan-Miami – helping them to sell properties just north of USD $80 million in New York.
Real Estate Agents
We have also done work for several REALTORS including Anthea Poon and Patricia Houlihan.
Anthea’s campaign was featured in the Georgia Straight’s Best Of Vancouver.
Anthea In Transit
This is one of my all-time favourite campaigns. It ran in the interiors of buses and Skytrains as a spoof on Poetry In Transit. The Poets were livid! They kept writing us to complain – in rhyme! The campaign was mentioned on the famous comedy Podcast ‘Stop Podcasting Yourself’ .
We are not your average real estate marketers. We take a different approach with conceptual and outside-of-the-box ideas.
Whose opinion would you trust more: a complete stranger or an old college friend?”
You would put more value in the opinion of the person you knew, rather than a random off the street.
Writing in the first person is another option for creating web content. As a creative content writer for Immersion Creative, I have the most fun with these story articles.
For Full Circle Debt Consolidation, I took on a number of characters and wrote weekly accounts of their struggles with debt. I explained how they fell into debt, how they heard about Full Circle and how Full Circle helped them move towards financial independence.
Julia was one of our popular characters. She had amassed a considerable debt while engaged in post-secondary education. Julia graduated with a Bachelor of Education, but was unable to find work. She started waitressing to pay the bills. Unfortunately, the limited income that waitressing supplies, was not enough to pay her minimum payments. Full Circle was able to negotiate a repayment plan with her creditors that were tailored to her current income.
It was a feel good story, that was entirely fictional, but at the same time, entirely believable. Immersion Creative, Vancouver’s branding agency, had created an honest character by building a figure that the regular citizen, struggling with debt, could relate to.
By writing in the first person, I create a report with the reader. They get to know the background of a character like Julia and when it comes time to plug the company, they are all ears.
How do you attract a local audience? You hire a local Vancouver marketing agency to write about events that locals are engaged with.
As a content writer for Immersion Creative, I dedicate a portion of our article output to writing about current events in the City of Vancouver.
Our articles find their way into a variety of Google search results, attracting the most unlikely customers.
Two years ago, a piece I wrote on the Vancouver Canucks caught the eye of Brent Seabrook, a professional hockey player and B.C. native. Seabrook read the article and by chance, needed a new mattress. He bought one from the Simmons Coquitlam store a week later.
The story goes, that the mattress salesman didn’t recognize his name and refused to let the young man pay by cheque. In the end, his mother came to the store to pay by Visa.
Local health issues are another subject that is often searched for. I have written three blogs on the bed bug issue in Downtown Vancouver. The amount of hits these articles receive is incredible.
Narrowing the focus to current events increases the likelihood that locals will view your content.
Just for fun:
Type in Mattress Vancouver into your Google search bar. What company is at the top of the page?
Now, type in Mattress Vancouver Canucks. How many articles at the top of that list are connected with Simmons Mattress Gallery? All of them.
One of the advantages of Google+ is that it puts the articles you write on the first page of search results.
If you write about Vancouver, you’ll be on the first page for a Vancouver search amongst your followers.
The repercussions of this are huge.
Follow these 4 Steps to see what I mean
1. Go Google.ca and search for advertising.
There are over 2,480,000,000 results.
NOTE: Advertising is just one example. Some of the topics my clients have written about have been: loans, debt, mattresses, Vancouver, etc.
2. Now, log in as: Jon Smith with Gmail
Jon is just a test account. He is an example of any one of the followers of my clients’ Google+ accounts.
The first page results have changed for Jon Smith. He is friends with my clients, and I have written about advertising. Because of that, we are on the first page.
4. Repeat the process for Vancouver, loans, debt and mattresses.
These are things we write about – but it could be potentially anything you want.
Everyone Jon follows affects his search. He follows Harvey Wipp (Alpine Credits) and Dorian Blinko (Full Circle) and Neil Wurst (Simmons). So any search for loans, debt or a mattress related matter will go to the first page.
Whatever you write about will get put to the first page of your followers.
It is the consistent content that makes the difference.
We post 3x per week. We write about BC Sports. So any sports, ie Canucks related search will put them first page too.
We also write about Things to Do In Vancouver – so searches for that will find us first page too.
This will affect the search of all of your followers.
Unlike Twitter, your followers on Google+ will have a direct affect on search.
Google+ the new way, but it’s still in its infancy. So it’s easy to get mass followers early on (ie they let your follow up to 250 people at a time through Circles).
The trick is to get as many followers in Canada as possible. You can do this through Region-specific Circles (ie Vancouver, Calgary, Edmonton, etc) which I have already created.
It only affects the people who follow you.
They need to have a Google+ account
THESE RESULTS ARE GOOD.
SO WHY SHOULD I GET IMMERSION CREATIVE TO HELP ME?
- Time. It takes a lot of time to write blogs, post updates, build followers and build a Google+ account. Most business owners just don’t have the time to do this. It’s easier to outsource to a company like Immersion.
- Quality control. We have professional writers on staff to ensure that your columns and articles are to journalistic standards.
- Building followers. You will need thousands of region-specific followers to make the most of these search results. It takes time, and expertise to build these groups properly.
- Innovation. The search landscape is constantly changing. Immersion is not worried about sharing its latest findings (such as this) because there will always be more. The Internet is always changing. So your agency must be as well. We are constantly innovating and adapting, and providing your account with the latest expertise.
To find out more about how to put your business on the first page of Google search, contact firstname.lastname@example.org
The Internet is all about territory. If you have a claim on the first page of Google, you will command the highest traffic to your site.
If you are not near the top of Google on a search, you will most likely never be found.
It’s a constant, ever-evolving jungle, but SEO has also been one of our strengths here at Immersion Creative.
For whatever reason, only a few Vancouver advertising agencies are interested in playing the game.
Our clients have asked us to take them to the top, and so far we have, to great success.
Here are a few of our most recent accomplishments:
We took Simmons Mattress Gallery to the #1 spot for mattress Vancouver.
We took DF Psychological Services to the #1 spot for Toronto Psychologist.
We took Alpine Credits to the #1 spot for Home Equity Loans.
We took PRIMED Educational Associates to the #1 spot for CRNE Prep Vancouver.
We even took Immersion Creative to the first page for Vancouver advertising, and this has been an ongoing struggle against some worthy and knowledgeable competition.
In each case, these were the exact search terms they were gong for. We determined most people search first for the product, and then refine their search to the region.
In the wild unruly world that is the interwebs, only those that play the game, and adapt and fight their way to the top can claim the lion’s share.
Everyone can cook. But just because you can cook well – that doesn’t make you a chef.
To be a top-notch chef, you need to devote years of your life to one thing : running an immaculate kitchen.
Same goes with the Internet. Notice how every second person is an Internet guru these days?
They set up an inane twitter account and blog laced with typos and grammatical errors and nonsense, and they call themselves an expert.
Then they try to charge you for their services.
I’m running across these guys every direction I turn. All of my clients want SEO. No one reads the Yellow Pages and if you aren’t on the first page of Google, you don’t exist.
The way these ‘Internet gurus’ get you is that they put you on the first page of Google, but for terms that no one ever searches for.
Say, you’re a mattress store in Vancouer.
You need to think like your audience.
They are going to search for either “mattress in Vancouver” or “mattress store in Vancouver.” If your Internet guru is as good as they say, they should be able to snag these words, through months of hard work and labour – producing quality content.
Anyone who says it is easy, is lying, or cheating. It takes up to six months of constant, steady optimization.
However, if you are with a company and they’ve told you that it’s going to be a year, you just need to be patient. Then I would move on.
Everyone claims that they can optimize your website and get you to the top of Google.
Maybe they can, for some five-word sentence like: “Mattress store on 8th Street in Vancouver”
That is not impressive.
What you need are the exact words you want.
These so-called Internet gurus won’t be able to get them for you.
Leave it to the chefs. The experts that have spent years of their lives and tens of thousands of hours optimizing sites.
Recently, I won mattress Vancouver for Simmons Mattress Gallery – the exact two words he wanted. It took six months, but that’s how long it takes to cook up a masterpiece.
Immersion Creative is a different kind of shop.
I’m basically one guy, a writer, who immerses myself in my clients’ environments to help them put together communications solutions specifically tailored to them.
I don’t do off-the-shelf stuff. Everyone has a different style and a different sense of humour, so you need to cater to that. Every market is different. Sometimes only the owners of businesses that have been selling to one group for years understand this.
Either way, what I would like to illustrate with this blog is the inner-workings of Immersion Creative. To see how I tick, and how it operates.
If you are thinking about hiring a Vancouver advertising agency – this blog is a good place to start, as it hopefully will show a little bit about the process that you would go through, with me, anyway.
I will post here as often as I can, to give you a better look what it is like switching over from doing it yourself, to putting your campaigns in the hands of a professional crew.