How do you attract a local audience? You hire a local Vancouver marketing agency to write about events that locals are engaged with.
As a content writer for Immersion Creative, I dedicate a portion of our article output to writing about current events in the City of Vancouver.
Our articles find their way into a variety of Google search results, attracting the most unlikely customers.
Two years ago, a piece I wrote on the Vancouver Canucks caught the eye of Brent Seabrook, a professional hockey player and B.C. native. Seabrook read the article and by chance, needed a new mattress. He bought one from the Simmons Coquitlam store a week later.
The story goes, that the mattress salesman didn’t recognize his name and refused to let the young man pay by cheque. In the end, his mother came to the store to pay by Visa.
Local health issues are another subject that is often searched for. I have written three blogs on the bed bug issue in Downtown Vancouver. The amount of hits these articles receive is incredible.
Narrowing the focus to current events increases the likelihood that locals will view your content.
Just for fun:
Type in Mattress Vancouver into your Google search bar. What company is at the top of the page?
Now, type in Mattress Vancouver Canucks. How many articles at the top of that list are connected with Simmons Mattress Gallery? All of them.
The Internet is all about territory. If you have a claim on the first page of Google, you will command the highest traffic to your site.
If you are not near the top of Google on a search, you will most likely never be found.
It’s a constant, ever-evolving jungle, but SEO has also been one of our strengths here at Immersion Creative.
For whatever reason, only a few Vancouver advertising agencies are interested in playing the game.
Our clients have asked us to take them to the top, and so far we have, to great success.
Here are a few of our most recent accomplishments:
We took Simmons Mattress Gallery to the #1 spot for mattress Vancouver.
We took DF Psychological Services to the #1 spot for Toronto Psychologist.
We took Alpine Credits to the #1 spot for Home Equity Loans.
We took PRIMED Educational Associates to the #1 spot for CRNE Prep Vancouver.
We even took Immersion Creative to the first page for Vancouver advertising, and this has been an ongoing struggle against some worthy and knowledgeable competition.
In each case, these were the exact search terms they were gong for. We determined most people search first for the product, and then refine their search to the region.
In the wild unruly world that is the interwebs, only those that play the game, and adapt and fight their way to the top can claim the lion’s share.