On August 30th, 2006, while on a job hunt in Hong Kong, I sent 20 creative directors an email that went like this:
“Hello Mr. Creative Director. Search for your name and agency in Google.”
When they did, I had the top spot with their name already taken. It directed them to my blog.
The next day I had an interview with Publicis and I was hired.
Here’s the blog post: http://mikecatherall.blogspot.com/2006_08_01_archive.html
I thought it was a rather clever tactic at the time.
I just found out today that the same idea (although with Adwords as opposed to SEO) won a Gold Pencil at the One Show and a CLIO.
Here’s the link – I’ll be damned.
Find out how Immersion Creative can get you on the first page of Google.
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The Internet is all about territory. If you have a claim on the first page of Google, you will command the highest traffic to your site.
If you are not near the top of Google on a search, you will most likely never be found.
It’s a constant, ever-evolving jungle, but SEO has also been one of our strengths here at Immersion Creative.
For whatever reason, only a few Vancouver advertising agencies are interested in playing the game.
Our clients have asked us to take them to the top, and so far we have, to great success.
Here are a few of our most recent accomplishments:
We took Simmons Mattress Gallery to the #1 spot for mattress Vancouver.
We took DF Psychological Services to the #1 spot for Toronto Psychologist.
We took Alpine Credits to the #1 spot for Home Equity Loans.
We took PRIMED Educational Associates to the #1 spot for CRNE Prep Vancouver.
We even took Immersion Creative to the first page for Vancouver advertising, and this has been an ongoing struggle against some worthy and knowledgeable competition.
In each case, these were the exact search terms they were gong for. We determined most people search first for the product, and then refine their search to the region.
In the wild unruly world that is the interwebs, only those that play the game, and adapt and fight their way to the top can claim the lion’s share.