Whose opinion would you trust more: a complete stranger or an old college friend?”
You would put more value in the opinion of the person you knew, rather than a random off the street.
Writing in the first person is another option for creating web content. As a creative content writer for Immersion Creative, I have the most fun with these story articles.
For Full Circle Debt Consolidation, I took on a number of characters and wrote weekly accounts of their struggles with debt. I explained how they fell into debt, how they heard about Full Circle and how Full Circle helped them move towards financial independence.
Julia was one of our popular characters. She had amassed a considerable debt while engaged in post-secondary education. Julia graduated with a Bachelor of Education, but was unable to find work. She started waitressing to pay the bills. Unfortunately, the limited income that waitressing supplies, was not enough to pay her minimum payments. Full Circle was able to negotiate a repayment plan with her creditors that were tailored to her current income.
It was a feel good story, that was entirely fictional, but at the same time, entirely believable. Immersion Creative, Vancouver’s branding agency, had created an honest character by building a figure that the regular citizen, struggling with debt, could relate to.
By writing in the first person, I create a report with the reader. They get to know the background of a character like Julia and when it comes time to plug the company, they are all ears.
How do you attract a local audience? You hire a local Vancouver marketing agency to write about events that locals are engaged with.
As a content writer for Immersion Creative, I dedicate a portion of our article output to writing about current events in the City of Vancouver.
Our articles find their way into a variety of Google search results, attracting the most unlikely customers.
Two years ago, a piece I wrote on the Vancouver Canucks caught the eye of Brent Seabrook, a professional hockey player and B.C. native. Seabrook read the article and by chance, needed a new mattress. He bought one from the Simmons Coquitlam store a week later.
The story goes, that the mattress salesman didn’t recognize his name and refused to let the young man pay by cheque. In the end, his mother came to the store to pay by Visa.
Local health issues are another subject that is often searched for. I have written three blogs on the bed bug issue in Downtown Vancouver. The amount of hits these articles receive is incredible.
Narrowing the focus to current events increases the likelihood that locals will view your content.
Just for fun:
Type in Mattress Vancouver into your Google search bar. What company is at the top of the page?
Now, type in Mattress Vancouver Canucks. How many articles at the top of that list are connected with Simmons Mattress Gallery? All of them.