Writing For a Purpose

May 27, 2012 | Filed Under advertising, copywriter, copywriting, Immersion, Immersion Creative, Immersion Experience, SEO, Vancouver, Vancouver advertising | Leave a Comment 

The Google machine loves content. It devours it whole, like a mother bird, and then regurgitates it back to its young in the form of search optimization.

As a content writer for Immersion Creative, a Vancouver advertising agency, I create content that will educate, entertain and inform the casual browser. I create content that Google deems appetizing; content that fits the search requests of its users; content that will lead potential clients back to your homepage.

I create this content in the form of weekly blog articles. These articles are simple, but concise pieces, that contain backlinks, key search terms and direct links to your company’s website.

The articles range in topics and formats and are tailored to suit your potential clients. They provide product information, local and global interest and perspective.

Once published, each article is tagged with different search terms that relate to that specific piece. These words are like breadcrumbs for Google. Leave the whole loaf and Google will ignore the post for something more edible. Choose the right words and Google will recognize the article as valuable.

But in the end, it all comes back to content. If the piece fits the demands of the search user, then Google will give it priority.

I write articles that match these demands.