Being Julia

May 28, 2012 | Filed Under copywriter, copywriting, Full Circle Debt Consolidation, Immersion, Immersion Creative, Vancouver, Vancouver advertising | Leave a Comment 

Whose opinion would you trust more: a complete stranger or an old college friend?”

You would put more value in the opinion of the person you knew, rather than a random off the street.

Writing in the first person is another option for creating web content. As a creative content writer for Immersion Creative, I have the most fun with these story articles.

For Full Circle Debt Consolidation, I took on a number of characters and wrote weekly accounts of their struggles with debt. I explained how they fell into debt, how they heard about Full Circle and how Full Circle helped them move towards financial independence.

Julia was one of our popular characters. She had amassed a considerable debt while engaged in post-secondary education. Julia graduated with a Bachelor of Education, but was unable to find work. She started waitressing to pay the bills. Unfortunately, the limited income that waitressing supplies, was not enough to pay her minimum payments. Full Circle was able to negotiate a repayment plan with her creditors that were tailored to her current income.

It was a feel good story, that was entirely fictional, but at the same time, entirely believable. Immersion Creative, Vancouver’s branding agency, had created an honest character by building a figure that the regular citizen, struggling with debt, could relate to.

By writing in the first person, I create a report with the reader. They get to know the background of a character like Julia and when it comes time to plug the company, they are all ears.



Buy Local

May 28, 2012 | Filed Under copywriter, copywriting, Immersion, Immersion Creative, Simmons Mattress Gallery, Vancouver, Vancouver advertising | Leave a Comment 

How do you attract a local audience? You hire a local Vancouver marketing agency to write about events that locals are engaged with.

As a content writer for Immersion Creative, I dedicate a portion of our article output to writing about current events in the City of Vancouver.

For our client, Simmons Mattress Gallery, I write about concerts, the Vancouver Canucks, writer’s festivals, art institutions – anything that has a strong contemporary tie to Vancouver.

Our articles find their way into a variety of Google search results, attracting the most unlikely customers.

Two years ago, a piece I wrote on the Vancouver Canucks caught the eye of Brent Seabrook, a professional hockey player and B.C. native. Seabrook read the article and by chance, needed a new mattress. He bought one from the Simmons Coquitlam store a week later.

The story goes, that the mattress salesman didn’t recognize his name and refused to let the young man pay by cheque. In the end, his mother came to the store to pay by Visa.

Local health issues are another subject that is often searched for. I have written three blogs on the bed bug issue in Downtown Vancouver. The amount of hits these articles receive is incredible.

Narrowing the focus to current events increases the likelihood that locals will view your content.

Just for fun:

Type in Mattress Vancouver into your Google search bar. What company is at the top of the page?

Now, type in Mattress Vancouver Canucks. How many articles at the top of that list are connected with Simmons Mattress Gallery? All of them.



Writing For a Purpose

May 27, 2012 | Filed Under advertising, copywriter, copywriting, Immersion, Immersion Creative, Immersion Experience, SEO, Vancouver, Vancouver advertising | Leave a Comment 

The Google machine loves content. It devours it whole, like a mother bird, and then regurgitates it back to its young in the form of search optimization.

As a content writer for Immersion Creative, a Vancouver advertising agency, I create content that will educate, entertain and inform the casual browser. I create content that Google deems appetizing; content that fits the search requests of its users; content that will lead potential clients back to your homepage.

I create this content in the form of weekly blog articles. These articles are simple, but concise pieces, that contain backlinks, key search terms and direct links to your company’s website.

The articles range in topics and formats and are tailored to suit your potential clients. They provide product information, local and global interest and perspective.

Once published, each article is tagged with different search terms that relate to that specific piece. These words are like breadcrumbs for Google. Leave the whole loaf and Google will ignore the post for something more edible. Choose the right words and Google will recognize the article as valuable.

But in the end, it all comes back to content. If the piece fits the demands of the search user, then Google will give it priority.

I write articles that match these demands.



Need Better Dreams?

November 29, 2011 | Filed Under advertising, Immersion Creative, Mattress Choice | Leave a Comment 



Sticky Note Sketch

July 5, 2010 | Filed Under Immersion Creative | Leave a Comment 

Underwater Business Meeting at Immersion Creative.

Courtesy of Brian Allen at Wax



Mattress Choice

June 1, 2010 | Filed Under advertising, Immersion Creative, Mattress Choice, websites | Leave a Comment 

The new website for Mattress Choice has officially launched!

If you are looking for a mattress in Victoria, be sure to come to their Grand Opening to save up to 60% off your new mattress.

Or, if you have a dream that you need analyzed, ask Dr. Floyd (click on the red tab on the bottom left corner) – he will give you the interpretation you seek.



If You’re Not On Page One – You Don’t Exist

April 30, 2010 | Filed Under advertising, Immersion Creative, SEO, Vancouver | Leave a Comment 

Don't disappear into obscurity.

Find out how Immersion Creative can get you on the first page of Google.

Read our Spring newsletter here: Vancouver newsletter, or, sign up at mike@immersioncreative.com



The Lion’s Share

April 24, 2010 | Filed Under CRNE, Immersion Creative, PRIMED, SEO, Simmons Mattress Gallery, Vancouver advertising | Leave a Comment 

The Internet is all about territory. If you have a claim on the first page of Google, you will command the highest traffic to your site.

If you are not near the top of Google on a search, you will most likely never be found.

It’s a constant, ever-evolving jungle, but SEO has also been one of our strengths here at Immersion Creative.

For whatever reason, only a few Vancouver advertising agencies are interested in playing the game.

Our clients have asked us to take them to the top, and so far we have, to great success.

Here are a few of our most recent accomplishments:

We took Simmons Mattress Gallery to the #1 spot for mattress Vancouver.

We took DF Psychological Services to the #1 spot for Toronto Psychologist.

We took Alpine Credits to the #1 spot for Home Equity Loans.

We took PRIMED Educational Associates to the #1 spot for CRNE Prep Vancouver.

We even took Immersion Creative to the first page for Vancouver advertising, and this has been an ongoing struggle against some worthy and knowledgeable competition.

In each case, these were the exact search terms they were gong for. We determined most people search first for the product, and then refine their search to the region.

In the wild unruly world that is the interwebs, only those that play the game, and adapt and fight their way to the top can claim the lion’s share.

Rar!



A look inside a Vancouver advertising agency

April 20, 2010 | Filed Under Immersion Creative, Vancouver, Vancouver advertising | Leave a Comment 

Immersion Creative is a different kind of shop.

I’m basically one guy, a writer, who immerses myself in my clients’ environments to help them put together communications solutions specifically tailored to them.

I don’t do off-the-shelf stuff. Everyone has a different style and a different sense of humour, so you need to cater to that. Every market is different. Sometimes only the owners of businesses that have been selling to one group for years understand this.

Either way, what I would like to illustrate with this blog is the inner-workings of Immersion Creative. To see how I tick, and how it operates.

If you are thinking about hiring a Vancouver advertising agency – this blog is a good place to start, as it hopefully will show a little bit about the process that you would go through, with me, anyway.

I will post here as often as I can, to give you a better look what it is like switching over from doing it yourself, to putting your campaigns in the hands of a professional crew.

This is me.