The Key Visual – What Is It?

March 4, 2021 | Filed Under advertising, copywriting, design, Immersion Creative, Photography | Leave a Comment 

A Key Visual is the foundation of your visual identity. It’s a communications concept that’s designed not just for one ad, but to appear in everything, everywhere going forward with your brand. So we shoot for timeless, tasteful and thoughtful.

Think TD’s green chair, Absolut vodka’s bottle-shaped ads, Red Bull’s wings.

 

Can you spot the MAD / AdBusters?

 

Think of it like a blueprint. It sets the tone for the concept, and the style. Once we articulate the Key Visual, everything else falls in place.

 

So where to begin?

We usually start with print. From there it’s simple to resize to outdoor, social media, or any other medium (vs. create a new ad each time).

First we take present a few rough sketches, and when we have one you like, we set to work on bringing it to life.

Then we need to give that visual a tone.

 

Stock is Stock

The most cost-effective route working with a stock photo that you can purchase the usage for. Stock is stock, however, so it will never be completely original or perfectly branded. Combine it with some cool illustrations though, and we’re onto something special.

 

Illustrations and Strong Headlines

If budget is a consideration, but you’re not a fan of stock, we could still make a cool Key Visual without photography. There’s a lot we can do with illustrations and even a stylish headline-driven campaign (think Economist, Ketel One, or ABC).

 

Budget-Conscious Custom Photography

Did you want us to create a print ad for you with high-end photographers, but a super simple brief? With a timeless Key Visual like this one, you could use it in all your advertising going forward, not just once. If we keep it simple, and hold the props and wardrobe and studio costs to a minimum, we can discuss a rate that works with your budget.

 

 

Why Settle for an Ad when You can have an Artifact?

We can bring in an amazing photographer and create advertising you’d be happy to have on your wall.

 

 



Doing It On The Cheap – 4 Pitfalls That Might Haunt You Later

January 22, 2021 | Filed Under advertising, design, Vancouver advertising | Leave a Comment 

There are sites like Fiverr and Looka where you can get your branding for offensively low prices.

I get it, you’re starting out and money is tight. I’ve been there.

Now, you get what you pay for in terms of quality, obviously. However, even if you accept that compromise, there are a few other pitfalls that you might want to consider that might not be obvious out the gate.

First of all, never go through Fiverr or Looka. Just don’t.

You can get a cheap, but half-decent logo for $300-400 if you roll the dice with a third party site like 99designs.com (this is what I did with Immersion, it’s true). Sometimes I even point thriftier startups in this direction. What I do for some clients is just book a few (3-5) hours to help them with the setup and creative direction, and then we build a ‘contest’ and guide the entries towards what you want.

Holden’s first stab at the Immersion logo when he was 7. Kid’s got promise.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4 Pitfalls of Being A Cheap Ass

1. You might end up with a logo that’s already out there. 

That’s a big expense and a potential lawsuit down the road. You can’t count on dudes churning out logos for contests overseas to put in the any degree of due diligence.

2. You are playing designer vs. having a professional designer do the job.

Sure, you can represent yourself in court, or you can remove your own appendix, but is it really a good idea?

3. Buy cheap, buy twice. 

Chances are you’re going to want a better logo, website, and overall branding down the road. So the money you are saving in the beginning just gets tacked onto the expense at the end. Rich people buy better boots and they save money in the long run (it’s an interesting read). Your brand is your boots, so you better make sure it fits right.

4. You’re wasting your equity.

I liked my logo, but when I ask professional designers what they think of it, I get a lot of eye rolls! I probably should have done it right the first time, being an ad agency and all, but you live and learn. We are remaking it now for my new website launch (2021 Year of the Phoenix Holla!). Reprinting everything (especially metal business cards at $5 a pop) can be expensive. Not to mention all the signs, stationery, pens, mugs, collateral, and all the wasted years building equity in brand that’s no more. So take that for what you will.

 

I’m the Ghost of Advertising Yet To Come, do not make the same mistakes as me, Ebenezer, for it is not too late.



Cruise Comp: Tired Of Counting Trees The Hard Way?

August 7, 2019 | Filed Under advertising, clients, design, Vancouver advertising, websites | Leave a Comment 

CruiseComp is a timber cruising software created by Industrial Forestry Services. It is designed to make the timber cruising process easier and more efficient. To highlight the program, we created a website, a trade show kit and made a series of videos to explain how it works. A favourite was our homage to Subterrania.

 

IFS Cruise Comp Website Design by Vancouver Advertising Firm- Immersion Creative

 

IFS Cruise Comp brochure Design by Vancouver Advertising Firm- Immersion Creative



Ximen: Website Design

July 7, 2019 | Filed Under design, Immersion Creative, websites | Leave a Comment 

Them Thar Hills

Real Estate was the number one industry in BC for years. However, with housing sales cooling in the past year, we’ve changed focus, back to our roots, really, with an eye on natural resources. Ximen Corporation needed a website that was sleek, responsive and most of all turnkey. We created a site with a Content Management System that gave them full control. It turned out well.



RCABC

June 7, 2019 | Filed Under advertising, Awards, design | Leave a Comment 

A Poorly Made Roof Is Just Inviting Trouble Down The Road

If you want to be respected you need to do respectable things: like work that holds up over generations. With shared values like these, choosing a roofer is easy.

 

It’s Chaos Without Us

With every pitch document or proposal they submit, the client can show the building in question, and how it would look with their RoofStar Guarantee shielding it from the elements—with this customizable template.

 



Lawyers At Sea

May 7, 2019 | Filed Under design, Photography, websites | Leave a Comment 

If you have been in a horrific accident, the last thing you need is having to learn how to navigate a whole new, complicated world of law. David Doig + Associates have been doing this for decades, and they are the trusted, experienced professionals you need when it comes to charting a path from chaos to order. With navigation as the theme, we shot Dave and Ty at sea by starlight, on the famous Midnight Sun. Photographer Matthew Chen did a beautiful job of this.

Based around the photoshoot, we redesigned the website into a sleek and information site.

 



Canadian Metal Health Association

May 6, 2019 | Filed Under advertising, design, Immersion Creative | Leave a Comment 

Celebrate The Everyday Victories

For this campaign we wanted to highlight the Everyday Victories that you can do for your mental health, such as leaving the house, taking a break from screens, or getting a proper sleep. These achievements may seem small, but they are instrumental in positive cognitive development, and they should be celebrated.

We were very fortunate to get some celebrity influencers onboard for this campaign. BC Lions quarterback Mike Reilly is an advocate. With two young children at home, eight hours of sleep is certainly something he gets excited about. Radio host Casey-Jo Looswas a part of the campaign as well. On social media, Mother Mother advocated for Canadian Mental Health and the BounceBack® program.

Vancouver Advertising -Non-profit Mental Health Campaign for youth. Vancouver Advertising -Non-profit Mental Health Campaign for youth.



Spec Work

October 13, 2015 | Filed Under advertising, design, Spec | Leave a Comment 

 

Spec work from Vancouver Adverting Agency, Immersion Creative

Continuing education spec campaign from Vancouver Advertising Agency, Immersion Creative