Frequently Asked Rhetorical Questions

March 27, 2021 | Filed Under clients, Vancouver advertising | Leave a Comment 

HOSTING WITH IMMERSION

  1. Regular rates are $19.99/month. How amazing is that?
  2. Minimum contract is one year with one-year extensions. Who has time to keep changing web hosts anyway?
  3. Where else can you get maintenance at only $15/month?
  4. It get rolled into the bi-annual checkups if untouched. How about that?
  5. FREE HOSTING FOR A YEAR when you buy anything off the new rate card? You can’t be serious? Wait, you are?
  6. There’s an Extreme Response Retainer.  It’s one hour, for emergencies only. If things go awry, you jump the queue and waive any rush fees as well. Well isn’t that special?
  7. You’re saying you can give me a one-hour tutorial on how to run my WordPress backend? You’re saying it’s free with a new website, and only $140 if not?
  8. Why in the world do you require immediate maintenance (0.5 hr) for returning clients? Sure my site has been out of your care for a little while, so why would you need to look inside at your first opportunity to make sure everything is safe and running smoothly?
  9. Maintenance! Uh. What is it good for? A well-oiled website will save you time and money in the long run. Say we did two updates a year (one at each Daylight Saving) with a $15/month retainer, or one checkup a year, on the Daylight Saving of your choice, for $10/month? Not bad, huh? You can opt out of maintenance when the the one-year trial period ends. But why would you want to do that? If you’re returning we only need an hour. How do you like them apples?
  10. Either way, who said that price is the only consideration here? There are a few types of hosting: you might want to double check you’re not currently in the bad ones. (What we offer is the Gated Community Garage.) Here, take a look. What do you think?
  1. More questions to come later? Who knows?


6 Reasons For Production Fees

January 13, 2021 | Filed Under advertising, clients | Leave a Comment 

Production Fees. Disbursements. Markups. Expenses. Whatever you want to call them, they are a part of the billing structure of an advertising agency or production company. The industry standard is generally between 10% to 30% of whatever needs to be acquired by the agency to move things along.

However… why do they exist? Why is there this fee system in the first place?

Here are six reasons:

There are a lot of moving parts to a production. Focus on your business and we’ll handle where you get all this gear.

………………………………………

1. Knowing Where To Go

Chances are, if you tried to book your own actors, or hair and makeup artists, or source your own props, or whatever, you won’t really know where to begin. Sure you can Google these things, but without existing knowledge, you’ll be paying a premium, and taking a chance on people you don’t know.

2. We’ve Made The Rookie Mistakes So You Don’t Have To

Murphy was right. Anything that can go wrong, will go wrong. And these hiccups often come at a price, either in time or in money. The best thing you can do is live and learn. That’s what we’ve done over the last 12 years, and it’s the learning part that is the value here. We won’t make that mistake twice, be it forgetting to bring spare batteries when you’re shooting in a swamp in Port Moody, or anticipating changes in usage down the road.

3. We Get The Best Price

The best way to negotiate is by knowing the true value of everything involved. If you’re new to booking a production, or you’re not familiar with specific industries such as armourers, or gear rentals, or illustrators, you won’t know where to begin in the negotiations. Coming in too low is insulting and it’s guaranteed to shoot you in the foot later. Too high? Well, chances are you won’t discover that until much later.

4. Reliability Is Important

You can book creative services off Craigslist all you like, and you might find some great deals. Realistically though, you don’t really know if half those people are going to show when the day arrives. And you can’t really afford to have that uncertainty. Knowing how to build a reliable crew that won’t waste time or flake out is one of the reasons you pay an agency to handle this part of the process.

5. Paperwork, paperwork, paperwork

No one loves this part of the job, but we’ll handle it. The process is enormously streamlined when you are dealing with an agency that has done this for years, whether it’s navigating actors’ unions, managing payroll, or just finding the most efficient way to get shooting permits on short notice.

6. Risk

It’s the agency’s credit card that’s on the line. If something goes horribly wrong, it’s not yours. That extra night or two of restful sleep is worth every penny if things go awry.

I could go on, but you get the idea. There’s a lot of value to bringing in an experienced agency with a lot of industry know-how. It just simplifies the whole process. That peace of mind, that better rate, that reliable delivery, that’s why that 10-30% gets added on.



Cruise Comp: Tired Of Counting Trees The Hard Way?

August 7, 2019 | Filed Under advertising, clients, design, Vancouver advertising, websites | Leave a Comment 

CruiseComp is a timber cruising software created by Industrial Forestry Services. It is designed to make the timber cruising process easier and more efficient. To highlight the program, we created a website, a trade show kit and made a series of videos to explain how it works. A favourite was our homage to Subterrania.

 

IFS Cruise Comp Website Design by Vancouver Advertising Firm- Immersion Creative

 

IFS Cruise Comp brochure Design by Vancouver Advertising Firm- Immersion Creative



Laser Eyes!

May 31, 2016 | Filed Under clients, Vancouver advertising | Leave a Comment 

This crazy billboard shot to the first page of Reddit worldwide and was featured on CBC Adweek, Buzzfeed, the CHIVE, and Mashable generating enormous buzz for the client.

 

CBC article

Adweek article

Reddit Post

Buzzfeed Post

The CHIVE

Mashable

It also made into: Adweek June 6, 2016 – Ad of the Week !

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Lasers-03

Lasers-04

Laser Beams  -Fun Real Estate Agent Ad by Immersion Creative

 Reddit users having fun with the ad:
fun-version-houlihan-ad

(Imgur)

fun-version-of-ad (1)

(Imgur)

fun-version-of-ad

(Imgur)

 



Cold? Call Campbell Care.

February 2, 2011 | Filed Under clients | Leave a Comment 

Here is our new campaign for Campbell Care Plumbing, Heating and Air. If you need your Vancouver furnace fixed, call Campbell at 604.946.1000.

Bath

Iron

Makeup



Internet Gurus vs Celebrity Chefs

April 20, 2010 | Filed Under clients, Vancouver advertising | Leave a Comment 

Everyone can cook. But just because you can cook well – that doesn’t make you a chef.

To be a top-notch chef, you need to devote years of your life to one thing : running an immaculate kitchen.

Same goes with the Internet. Notice how every second person is an Internet guru these days?

They set up an inane twitter account and blog laced with typos and grammatical errors and nonsense, and they call themselves an expert.

Then they try to charge you for their services.

I’m running across these guys every direction I turn. All of my clients want SEO. No one reads the Yellow Pages and if you aren’t on the first page of Google, you don’t exist.

The way these ‘Internet gurus’ get you is that they put you on the first page of Google, but for terms that no one ever searches for.

Say, you’re a mattress store in Vancouer.

You need to think like your audience.

They are going to search for either “mattress in Vancouver” or “mattress store in Vancouver.” If your Internet guru is as good as they say, they should be able to snag these words, through months of hard work and labour – producing quality content.

Anyone who says it is easy, is lying, or cheating. It takes up to six months of constant, steady optimization.

However, if you are with a company and they’ve told you that it’s going to be a year, you just need to be patient. Then I would move on.

Everyone claims that they can optimize your website and get you to the top of Google.

Maybe they can, for some five-word sentence like: “Mattress store on 8th Street in Vancouver”

That is not impressive.

What you need are the exact words you want.

These so-called Internet gurus won’t be able to get them for you.

Leave it to the chefs. The experts that have spent years of their lives and tens of thousands of hours optimizing sites.

Recently, I won mattress Vancouver for Simmons Mattress Gallery – the exact two words he wanted. It took six months, but that’s how long it takes to cook up a masterpiece.

Gordo only makes it look easy