As a family man, I was out this time, so we selected the most active, eligible bachelor from our ranks, and immersed him completely in the program.
He attended his first event in October. From there, it’s been a whirlwind of wild events and zany adventures.
On its face, this is a way of promoting Events and Adventures’ interesting group events to the world via social media.
From a communications standpoint, working from within allows Immersion to fully understand the brand and create customized, creative communications that suit Events and Adventures, and Events and Adventures alone.
To read more about our adventures with E&A, check out Jeremy’s blog at:
Here’s what we learned about the Events and Adventures brand from a rock climbing gym in Coquitlam.
1. New Members
One of the most encouraging elements of attending events is seeing new members. It means our work with Events and Adventures is paying off. At the Cliffhangers there were two new members out of the seven that attended. Their enthusiasm was awesome to see.
2. The VIP Experience
The benefit of experiencing an activity with an organized group is the amount of personalized instruction and attention you receive. The Cliffhanger gym had allocated three staff members to handle our seven-person group. They were excellent about explaining the equipment and making sure each one of the members was comfortable and secure before climbing. The staff tied all the knots and preformed 100% of the belaying duties. They were encouraging, super friendly and extremely knowledgeable. Did we mention there were three of them?
3. Unique Features
The Cliffhangers climbing center has employed a number of auto-belayers. These unique devices allow climbers to ascend without an actual human belayer. Our writer has a background in climbing, but had never come across an auto-belaying system. Using the auto-belayer took a literal leap of faith, but it was something new and different that added a little extra to the experience.
4. Other Singles
Of the group that attended, five were guys (including our writer) and two were ladies. Though there was a range of climbing experience in the group, every member was physically fit and excited to climb. Our writer noticed a number of other single lady climbers at the facility and talked to a handful of friendly fit people outside of the group. Going to an engaging physical activity like rock climbing presents an opportunity for our members to meet other active singles in an environment that is ripe with single Vancouverites with similar interests: staying fit, enjoying life and inviting challenges.
5. Constructive Criticism
As a member, we are also able to see where the company needs to improve.