Being Julia

May 28, 2012 | Filed Under copywriter, copywriting, Full Circle Debt Consolidation, Immersion, Immersion Creative, Vancouver, Vancouver advertising | Leave a Comment 

Whose opinion would you trust more: a complete stranger or an old college friend?”

You would put more value in the opinion of the person you knew, rather than a random off the street.

Writing in the first person is another option for creating web content. As a creative content writer for Immersion Creative, I have the most fun with these story articles.

For Full Circle Debt Consolidation, I took on a number of characters and wrote weekly accounts of their struggles with debt. I explained how they fell into debt, how they heard about Full Circle and how Full Circle helped them move towards financial independence.

Julia was one of our popular characters. She had amassed a considerable debt while engaged in post-secondary education. Julia graduated with a Bachelor of Education, but was unable to find work. She started waitressing to pay the bills. Unfortunately, the limited income that waitressing supplies, was not enough to pay her minimum payments. Full Circle was able to negotiate a repayment plan with her creditors that were tailored to her current income.

It was a feel good story, that was entirely fictional, but at the same time, entirely believable. Immersion Creative, Vancouver’s branding agency, had created an honest character by building a figure that the regular citizen, struggling with debt, could relate to.

By writing in the first person, I create a report with the reader. They get to know the background of a character like Julia and when it comes time to plug the company, they are all ears.



Buy Local

May 28, 2012 | Filed Under copywriter, copywriting, Immersion, Immersion Creative, Simmons Mattress Gallery, Vancouver, Vancouver advertising | Leave a Comment 

How do you attract a local audience? You hire a local Vancouver marketing agency to write about events that locals are engaged with.

As a content writer for Immersion Creative, I dedicate a portion of our article output to writing about current events in the City of Vancouver.

For our client, Simmons Mattress Gallery, I write about concerts, the Vancouver Canucks, writer’s festivals, art institutions – anything that has a strong contemporary tie to Vancouver.

Our articles find their way into a variety of Google search results, attracting the most unlikely customers.

Two years ago, a piece I wrote on the Vancouver Canucks caught the eye of Brent Seabrook, a professional hockey player and B.C. native. Seabrook read the article and by chance, needed a new mattress. He bought one from the Simmons Coquitlam store a week later.

The story goes, that the mattress salesman didn’t recognize his name and refused to let the young man pay by cheque. In the end, his mother came to the store to pay by Visa.

Local health issues are another subject that is often searched for. I have written three blogs on the bed bug issue in Downtown Vancouver. The amount of hits these articles receive is incredible.

Narrowing the focus to current events increases the likelihood that locals will view your content.

Just for fun:

Type in Mattress Vancouver into your Google search bar. What company is at the top of the page?

Now, type in Mattress Vancouver Canucks. How many articles at the top of that list are connected with Simmons Mattress Gallery? All of them.



Writing For a Purpose

May 27, 2012 | Filed Under advertising, copywriter, copywriting, Immersion, Immersion Creative, Immersion Experience, SEO, Vancouver, Vancouver advertising | Leave a Comment 

The Google machine loves content. It devours it whole, like a mother bird, and then regurgitates it back to its young in the form of search optimization.

As a content writer for Immersion Creative, a Vancouver advertising agency, I create content that will educate, entertain and inform the casual browser. I create content that Google deems appetizing; content that fits the search requests of its users; content that will lead potential clients back to your homepage.

I create this content in the form of weekly blog articles. These articles are simple, but concise pieces, that contain backlinks, key search terms and direct links to your company’s website.

The articles range in topics and formats and are tailored to suit your potential clients. They provide product information, local and global interest and perspective.

Once published, each article is tagged with different search terms that relate to that specific piece. These words are like breadcrumbs for Google. Leave the whole loaf and Google will ignore the post for something more edible. Choose the right words and Google will recognize the article as valuable.

But in the end, it all comes back to content. If the piece fits the demands of the search user, then Google will give it priority.

I write articles that match these demands.



Take The Virtual Hike

May 10, 2012 | Filed Under Uncategorized | Leave a Comment 

New website for Cape Scott Park and the North Coast Trail.

http://capescottpark.com/