If You’re Not On Page One – You Don’t Exist

April 30, 2010 | Filed Under advertising, Immersion Creative, SEO, Vancouver | Leave a Comment 

Don't disappear into obscurity.

Find out how Immersion Creative can get you on the first page of Google.

Read our Spring newsletter here: Vancouver newsletter, or, sign up at mike@immersioncreative.com



The Lion’s Share

April 24, 2010 | Filed Under CRNE, Immersion Creative, PRIMED, SEO, Simmons Mattress Gallery, Vancouver advertising | Leave a Comment 

The Internet is all about territory. If you have a claim on the first page of Google, you will command the highest traffic to your site.

If you are not near the top of Google on a search, you will most likely never be found.

It’s a constant, ever-evolving jungle, but SEO has also been one of our strengths here at Immersion Creative.

For whatever reason, only a few Vancouver advertising agencies are interested in playing the game.

Our clients have asked us to take them to the top, and so far we have, to great success.

Here are a few of our most recent accomplishments:

We took Simmons Mattress Gallery to the #1 spot for mattress Vancouver.

We took DF Psychological Services to the #1 spot for Toronto Psychologist.

We took Alpine Credits to the #1 spot for Home Equity Loans.

We took PRIMED Educational Associates to the #1 spot for CRNE Prep Vancouver.

We even took Immersion Creative to the first page for Vancouver advertising, and this has been an ongoing struggle against some worthy and knowledgeable competition.

In each case, these were the exact search terms they were gong for. We determined most people search first for the product, and then refine their search to the region.

In the wild unruly world that is the interwebs, only those that play the game, and adapt and fight their way to the top can claim the lion’s share.

Rar!



Internet Gurus vs Celebrity Chefs

April 20, 2010 | Filed Under clients, Vancouver advertising | Leave a Comment 

Everyone can cook. But just because you can cook well – that doesn’t make you a chef.

To be a top-notch chef, you need to devote years of your life to one thing : running an immaculate kitchen.

Same goes with the Internet. Notice how every second person is an Internet guru these days?

They set up an inane twitter account and blog laced with typos and grammatical errors and nonsense, and they call themselves an expert.

Then they try to charge you for their services.

I’m running across these guys every direction I turn. All of my clients want SEO. No one reads the Yellow Pages and if you aren’t on the first page of Google, you don’t exist.

The way these ‘Internet gurus’ get you is that they put you on the first page of Google, but for terms that no one ever searches for.

Say, you’re a mattress store in Vancouer.

You need to think like your audience.

They are going to search for either “mattress in Vancouver” or “mattress store in Vancouver.” If your Internet guru is as good as they say, they should be able to snag these words, through months of hard work and labour – producing quality content.

Anyone who says it is easy, is lying, or cheating. It takes up to six months of constant, steady optimization.

However, if you are with a company and they’ve told you that it’s going to be a year, you just need to be patient. Then I would move on.

Everyone claims that they can optimize your website and get you to the top of Google.

Maybe they can, for some five-word sentence like: “Mattress store on 8th Street in Vancouver”

That is not impressive.

What you need are the exact words you want.

These so-called Internet gurus won’t be able to get them for you.

Leave it to the chefs. The experts that have spent years of their lives and tens of thousands of hours optimizing sites.

Recently, I won mattress Vancouver for Simmons Mattress Gallery – the exact two words he wanted. It took six months, but that’s how long it takes to cook up a masterpiece.

Gordo only makes it look easy



A look inside a Vancouver advertising agency

April 20, 2010 | Filed Under Immersion Creative, Vancouver, Vancouver advertising | Leave a Comment 

Immersion Creative is a different kind of shop.

I’m basically one guy, a writer, who immerses myself in my clients’ environments to help them put together communications solutions specifically tailored to them.

I don’t do off-the-shelf stuff. Everyone has a different style and a different sense of humour, so you need to cater to that. Every market is different. Sometimes only the owners of businesses that have been selling to one group for years understand this.

Either way, what I would like to illustrate with this blog is the inner-workings of Immersion Creative. To see how I tick, and how it operates.

If you are thinking about hiring a Vancouver advertising agency – this blog is a good place to start, as it hopefully will show a little bit about the process that you would go through, with me, anyway.

I will post here as often as I can, to give you a better look what it is like switching over from doing it yourself, to putting your campaigns in the hands of a professional crew.

This is me.